February 20, 2020
Over 1 billion people use Instagram every month. It’s wildly popular and the perfect place for a business of any size to advertise. In 2020, Instagram users will visit at least one business profile a day. That’s big news and a golden opportunity to capture a new audience this year.
So, now that you know what Instagram metrics are (Volume 1) and what to collect (Volume 2) here are some analytics tools to ensure you’re on your Insta game:
One of the first platforms ever developed for social media management, Hootsuite helps to automate analytics tasks that make Insta marketing easy. They have a robust built-in metrics tool tracks progress. The system even allows you to generate visual reports.
Hootsuite can perform additional analytics that the Instagram platform can’t. This includes tasks like:
In addition, Hootsuite offers social listening and a competitive analysis tool. These can be used to contextualize a brand’s social data into a broader landscape.
One of the most powerful and comprehensive tools on the market, Later is a platform that facilitates Instagram analytics. A business can track how posts perform over time by looking at things like comments, likes, engagement rate, etc.
The program also helps you analyze the metrics for Instagram Stories. Unlike the Instagram app itself, which on gives you two weeks of data, you can track up to three months’ worth of data with Later.
Another unique feature of the Instagram analytics tool is the ability to post during the best times of day. The “Best Time to Post” feature will automate the process for you. There’s no need to research, the system will schedule your content for when people are due to see it most. Later will also find your top 7 posting times.
Some tools are specifically built for managing the Instagram platform. Squarelovin is designed for Instagram Insights. It provides incredibly helpful reporting for improving your strategy. For example, the tool displays detailed charts to help determine when your content is getting the most engagement. There is also reporting for the best time of day and week.
This is a free Instagram analytics tool that provides a visually engaging experience with detailed charting. The tool helps a business break down filters, hashtags, engaging posts, and much more. It will also show you detailed post-distribution over the past 12 months.
Socialbakers helps to analyze your profile and categorize the data to determine how effective your social strategy is. Categories can include:
This simplifies your branding process on the Instagram platform.
If you learn best from the competition, Sprout Social enables a business to build customer reports and analyze competitors. You can track likes, comments, and follower growth with a visual graph. Follow similar data from the competition to see how you’re stacking up. Social Sprout is an ideal Instagram analytics tool if you want to stay ahead of the race.
Aggregating the data on a single dashboard can save time and ensure you always know where the business stands on Instagram. It simplifies the entire data collection and reporting process.
Whether you decide to use Instagram’s native “Insights” page or a tool from this list, the important part is that you are applying the data available to make better decisions. The best tools will give you valuable insights into your audience, strategies, and performance to drive sales and successfully scale.
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