December 7, 2022
According to reports, around 70% of the customers subscribed to SMS marketing in 2022, indicating YoY growth of 12% in opt-in rates. SMS marketing is among the most used platforms for marketing, with a massive open rate.
Gone are the days when marketers used to rely confidently on single-channel marketing. Instead, the world has rapidly transformed into a digital space, and so has the marketing landscape. In this article, let’s explore everything about SMS marketing that matters the most to you.
SMS marketing is a permission-based marketing practice of sending promotional or transactional messages to customers via Short Message Service (SMS).
The objective of SMS marketing can be anything, from building brand awareness to announcing discounts or deals, sending reminders, or even promoting loyalty programs. Moreover, as receiving SMS feels more personal, it can be used to build customer relationships.
Some standard SMS marketing campaigns include personalized promotions, flash sales, appointment reminders, customer service updates, and more. In addition, SMS marketing is an excellent way to reach out to your target audience as it has a high open rate.
Customers have to opt-in to receive SMS marketing messages from a business. There are generally two ways to do this:
After opting in, customers start receiving text messages from the business according to the frequency defined by the business. A person can opt-out of the SMS marketing program at any time by replying with the word ‘STOP.’
Now that we know what SMS marketing is and how it works let’s look at what SMS customer service is.
SMS customer service is a type of customer service provided via text messages. It allows businesses to communicate with their customers in real time. This service has several use cases across multiple industries like ecommerce, food and beverage, travel, etc.
SMS customer service is beneficial as it is convenient for both the customer and the business. In addition, it is a quick way to resolve queries without needing phone calls or emails.
SMS customer service operations can include ticket booking confirmation, order tracking, notifications, and alerts. It is a valuable addition to any business as it can help you improve customer satisfaction.
Now that we know all about SMS marketing, let’s look at some best practices to help you make the most of this marketing channel.
SMS marketing is a great way to reach out to your target audience.
It’s the right time to opt for a professional SMS marketing tool and service provider to make the most of this marketing channel. Whether you are a startup or a large enterprise, SMS marketing can help you achieve your business goals.