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December 7, 2022

What Is Voice SEO?

The world of SEO has constantly been evolving since its inception, and voice search is the latest development. Voice search is a way of searching for information online using your voice instead of keywords. This search type is becoming increasingly popular as technology improves and more people own devices like Amazon Echo and Google Home.

According to reports, around 27% of the internet audience actively uses voice search to find what they need online. This number will only grow in the coming years as voice search technology improves and more people start using it.

Why Should Businesses Invest In Voice SEO?

There are several reasons why businesses should start to invest in voice SEO. Let’s dive deep into some crucial statistics:

Better Customer Reach

As more people have started using the internet on their smartphones, the way they search for information has changed. For example, people are now more likely to use voice search when they are looking for something on their mobile devices. It is more convenient and faster than typing a search query.

Faster Customer Acquisition

Another reason businesses should invest in voice SEO is that it can help them acquire new customers more quickly. That’s because people who use voice search are more likely to be looking for something specific and are, therefore, more likely to convert into customers.

Improved Customer Engagement

Voice SEO can also help businesses improve their customer engagement. That’s because people who use voice search are more engaged with the results they are given. They are more likely to click on links and visit websites relevant to their query.

Higher Sales And Conversions

Businesses investing in voice SEO can expect higher sales and conversions. This is because people who use voice search are ready to buy something and are looking for a specific product or service.

Direct Benefit To Local Businesses

Local businesses see the most benefits from voice SEO, because people use voice search to search for shops near them directly. For example, if someone is looking for a new pair of shoes, they are going to use voice search for “shoes near me” or “shoe stores near me.”

How To Optimize For Voice SEO?

Now that we’ve gone over some of the reasons businesses should invest in voice SEO let’s look at how to optimize for it.

The first thing you need to do is make sure your website is mobile-friendly. That’s because most people use voice search on their mobile devices. You can do this by ensuring your website is responsive and by using a mobile-friendly theme.

The second thing you need to do is ensure your website is well-structured. This means your website should be easy to navigate and have a clear hierarchy. It will make it easier for search engines to index your website and make it more likely that your website will be highly ranked.

The third thing you need to do is to use natural language in your content. This means using the same language that people would use when they are searching for something. For example, if you are a plumber, you should use phrases like “leaking pipes” or “blocked drains” in your content.

Wrapping Up!

Voice SEO is a great way to reach new customers and improve customer engagement. In 2023 and beyond, it will only become more critical for businesses to invest in voice SEO. So, if you still need to optimize for it, now is the time!

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