December 7, 2022
Social media platforms have become an influential part of our lives, with many of us spending hours upon hours scrolling through feeds, catching up on the latest news, and promoting our businesses. With over 4.74 billion active users, it’s no surprise that social media has taken over the world.
In this article, let’s explore some vital social media statistics for 2023 that you need to know to stay ahead of the curve and make the most out of social media for your business.
Social media has emerged as a powerful marketing tool, and these stats say it all.
With over 2.90 billion monthly active users, Facebook is the most-used platform. Active users log in at least once a month to check Facebook feeds. Moreover, in the US, two-thirds of adults (around 69%) are active Facebook users.
As Meta is experimenting with the new holistic experience features, it is evident that the company’s focus is on making the platform more user-friendly and aesthetically pleasing. As a result, in 2023, you can easily trust Facebook to grow and stay on top.
Don’t blame only teenagers for spending excessive time on social media. The average time that an adult spends on social media is 2.5 hours per day. With more people working from home and having flexible work hours, this number will only go up in 2023.
Moreover, the average daily time spent on social media was 2 hours and 25 minutes in 2021. It indicates how much social media has taken over our lives in such a short period. So, whether you are wondering if people will spend more time or not on social media in 2023, the answer is a resounding yes!
According to the recent 2022 reports, it was found that around three-quarters of the audience use social media to research a product. Whether reading reviews, looking for product recommendations, or gaining insights into a brand, social media has become the go-to platform for product research.
This stat is essential for businesses as it indicates that social media should be a crucial part of their marketing strategy. To succeed in 2023, make sure you have an active presence on social media and post regular, informative content.
Around 75% of people are willing to refer a brand to their friends and family if they have had a positive social media experience. So, it’s evident that brands need to ensure they provide an excellent social media experience to their customers.
In 2023, make sure your brand provides a good time online to customers so that you can reap the benefits. In addition, brands need to focus on stepping into their customers’ shoes and understanding what they expect from the brand on social media.
49% of social media users depend on and trust influencers for product recommendations. This stat clearly shows the power of influencer marketing and how it can build customer trust. As a result, the overall ethos of decision-making has changed, and people are now more likely to purchase based on influencer recommendations.
This trend will only continue in 2023, and brands must make the most of it. Make sure you collaborate with relevant influencers and use them effectively to promote your brand and build trust among your target audience.
As you can see, social media is not going anywhere, and these stats only show that it’s here to stay. So in 2023, ensure you have a solid social media strategy to take your business to the next level.