Linkhawk Logo

October 21, 2022

What Are the Most Used Social Media Platforms?

Over the past 10 years, social media usage has been increasing at a rapid rate. Many people are now using social media platforms for various purposes. Social media platforms like Facebook, Twitter, Instagram, Snapchat, and many others have become popular among people of all ages.

There are a lot of benefits to using social media platforms. It helps businesses to promote their products and services and allows people to connect. So, who’s at the top of the food chain these days and what does that say about the future of social networking? Read on…

Facebook — 2.9 Billion Monthly Active Users

Facebook is one of the most popular social media platforms, with 2.9 billion monthly active users, which translates to 36.9% of the world’s population.

Marketers can use Facebook for various purposes, such as creating awareness, generating leads, and building relationships. Moreover, Facebook has become advanced in business tools, features, and analytics. Thus, whether you need to drive traction to your business, sell a product, or develop a brand identity, Facebook should be your top choice.

Youtube — 2.2 Billion Monthly Active Users

YouTube is the second-largest search engine and the second most popular social media platform, where users consume a billion hours of videos every day. YouTube is an excellent platform for marketing purposes as it helps businesses create engaging video content. You can use YouTube to promote your brand, product, or service through video marketing.

WhatsApp — 2 Billion Monthly Active Users

WhatsApp rules the messaging apps category. It has more than 2 billion monthly active users across 180 countries, making it one of the most popular social media platforms on the planet.

Businesses can use WhatsApp to connect with their customers and provide timely support. Additionally, enterprises can use the WhatsApp API to automate their customer support.

Instagram — 2 Billion Monthly Active Users

Instagram dominates the visual social media category with more than 2 billion monthly active users. Instagram is an excellent platform for businesses as it helps them to create visual content and promote their products or services.

You can use Instagram to build your brand, drive traffic to your website, or generate leads. Businesses can post photos, videos, Stories, reels, live videos, and IGTV. All these categories are popular and can be used for marketing purposes.

Tiktok — 1 Billion Monthly Active Users

TikTok is one of the most popular social media platforms, with more than 1 billion monthly active users. TikTok allows users to create short videos of up to 60 seconds. You can use TikTok for various purposes, such as promoting your brand, product, or service.

Moreover, you can use TikTok to drive traffic with influencer marketing. Moreover, TikTok offers a massive opportunity for businesses to reach out to Gen Z.

Telegram — 550 Million Monthly Active Users

Telegram is a messaging app with more than 550 million monthly active users. Telegram offers several advanced features that make it one of the most popular social media platforms on the planet. You can use Telegram for various purposes, such as building a community, promoting your brand, and driving traffic to your business platform.

Twitter — 436 Million Monthly Active Users

Twitter is one of the most popular social media platforms, with more than 436 million monthly active users. Twitter is a unique platform as it allows users to share short messages of up to 280 characters. This makes it an ideal platform for promoting your brand or product in a short message. You can also use Twitter to drive traffic to your website or blog.

Wrapping Up!

Each social media platform has unique features and advantages that will serve your business in different ways. It’s not always about the number of users coming to the site, but more about what they are doing. If you run a business with highly-visual products, platforms like Instagram might work best. If you wish to reach a more business-oriented audience, LinkedIn is where it’s at. 


You might also like