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December 7, 2022

What Are the Benefits of In-Feed Shopping?

Google Shopping is an excellent way to discover new products and compare prices on interesting items. But what is it, exactly? In-feed shopping is a feature in the Google Shopping app that allows you to shop for products directly from your feed. That means no more hunting around for product pages or scrolling through results. You can find what you’re looking for right when you need it.

You can also take advantage of other Google features, like voice search, to make your shopping experience even more convenient. Let’s look at some benefits of in-feed shopping:

It Enhances Attention and Discovery

In-feed shopping allows you to see products as you scroll through your feed, which means you’re more likely to stumble upon something new and engaging.

That’s good news for both shoppers and businesses. It means that companies have a better chance of getting their products in front of potential customers, and shoppers are more likely to find something they didn’t know they wanted.

Drives Relevant Footfall and Traffic

In-feed shopping also allows businesses to target ads to specific shoppers based on their location. So, if you’re a business with a brick-and-mortar store, you can use in-feed shopping to drive relevant foot traffic to your location.

For example, let’s say you own a sports store, and someone in your area searches for “running shoes.” If you have in-feed shopping enabled, your ad for running shoes will appear in their feed, and they may be more likely to come into your store to try them on.

Better User Experience

This feature provides a better user experience by allowing you to shop without leaving your feed. That means less time spent searching for products and more time spent browsing through results.

And since your Google account powers in-feed shopping, you can be confident that you’re seeing results that are tailored to your interests. Better customer experience leads to improved sales outcomes. In-feed shopping is a convenient way to shop, and can lead to improved sales outcomes.

Improves Product Visibility

Around 6 million people visit Google Shopping every day to look for products. And with in-feed shopping, your product will be visible to them as they scroll through their feed. That means more eyeballs on your stuff and a greater chance of making a sale.

In addition, overall friction in the shopping experience is reduced because shoppers don’t have to leave their feeds to find what they’re looking for. eCommerce stores with robust SEO, product data, and quality images are best-suited for in-feed shopping. As a result, in-feed shopping is a powerful tool that can help businesses increase sales and improve the customer experience.

Higher Conversion Rate and AOV

The in-feed shopping feature has been shown to improve conversion rates for so many reasons. The first is that less time is spent searching for products and more time is spent browsing through results.

Finally, the overall friction in the shopping experience is reduced because shoppers don’t have to leave their feeds to find what they’re searching for. Moreover, along with improving the conversion rate, it also helps in boosting the Average Order Value (AOV).

Wrapping Up!

Overall, in-feed shopping is a great way to save time and find the best deals on the products you’re interested in. It’s also a convenient way to discover new products and compare prices. So if you’re looking for a better shopping experience, be sure to give in-feed shopping a try. As more people are shifting towards mobile commerce, Google Shopping will be a transforming factor for eCommerce business.

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