October 15, 2020
Currently, more than half of the planet is on social media. It knows no bounds and if you’re running a modern business, it’s an essential vehicle for marketing, sales, and customer relationships.
When it comes to using social media to your advantage, the worst thing you can do is shy away from the effort or avoid getting your brand online. The longer you wait, the more you fall to the wayside of competition.
That means you need effective social media tools to automate all the tasks you don’t have the time or budget to entertain. This could be everything from creating the content itself to scheduling a post, measuring metrics, and engaging with potential consumers.
Although the term “social media tool” is very general, it can actually apply to a wide range of services. However, all of these tools share a commonality and offer key advantages to up your digital marketing game.
Let’s face it. You can’t be everywhere at once. A robust set of social media tools enables a brand to spread its message farther and more frequently.
For example, you may not have the time or labor resources to log into five social platforms, three times daily, create a post, and publish at the exact time.
A social media scheduling tool can be loaded with months of content and scheduled to post at an exact time. It’s a “set it and forget it” deal that takes the burden off your shoulders for maintaining these channels.
Social media editing tools can help with brand continuity. These platforms ensure your colors, fonts, and brand voice are equally conveyed across all channels. Always create images that match the rest of your feed. This is what people will instantly recognize and associate with your business.
The ultimate goal of a social media tool is to save you time while gaining similar (if not better) results. All the social media tools you purchase should work to automate a process.
If you still have to perform a lot of tasks manually, ask yourself if that tool is truly valuable or if there something better out there.
All tools, whether real or digital, should make your life easier and thus, should be easy to use. If a platform has too sharp of a learning curve, it may not be worth the effort. There’s always another app out there that’s working on simplicity.
Social media tools only become a time-saver when they are intuitive. Each tool on your belt should be super easy to pick up. This is so your accounting team can edit photos and your marketing could be running analytics. Everyone can begin where the last person left off.
The more popular social media tools will provide a free tutorial on their website. Many also boast top-notch customer service so you can gain immediate expert advice if you need help getting off the ground.
Most social media tools will not break the bank. If you find that one is, chances are there is a cheaper version out there. The competition is so fierce in this market that, as the buyer, you often have the upper hand.
Many high-quality social tools are even free. All they request is that you create an account and log in. There’s no need to go back and forth trying to get the budget approved for these tools. If something seems too expensive, you can move on.
Most importantly, social media tools help you to stay organized. They will make it easier to prioritize interactions and determine the volume of your messaging
No matter the social media tools you chose, they should all facilitate operations, save you time, and reduce the need for manual labor. If your platforms aren’t automating things, it’s time to trade them in!
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