November 1, 2022
According to reports, around 96% of brands spend money on Google Ads. In addition, 77% of marketers plan to increase their spending on Google Ads over the next 12 months. Moreover, 49% of people say they click on ads as they find the information relevant.
These statistics show that the competition among brands is only going to get more challenging, and if you want your brand to survive, let alone thrive, you need to know how to write a Google Ad that converts.
A Google Ad is a text ad that appears on Google when someone searches for a keyword you’ve bid on. These ads are short, usually consisting of three headlines and two descriptions.
Given the limited space, it can be tough to get your message across without sounding like you’re trying to sell something. So here are the key steps you need to take to write a Google Ad that converts:
The first step to writing a Google Ad is understanding who your target audience is. What are their needs and wants? What are their pain points? Once you understand your audience, you can start crafting an ad that resonates with them. Comprehending the core behavior of your target audience is essential to success.
Your ad should be all about showcasing the value that your product or service can offer. What benefit will customers get from using your product, and how will it make their life easier? Your ad should be focused on answering these questions. The real edge comes from differentiating your offer and clarifying what value you provide that others don’t.
Your ad should have a strong call-to-action (CTA) that encourages people to take the desired next step. The CTA should be clear and concise, without any ambiguity. For example, if you want people to buy your product, your CTA button must say “Buy Now” or “Shop Now.”
Ad extensions are additional information that you can add to your advertisements, such as your phone number, address, or website URL. These extensions give people more information about your business and make it easier for them to get in touch with you. Some popular ad extensions include call extensions, location extensions, and site link extensions.
Once you’ve created your ad, spending some time on A/B testing is essential. This is where you make two versions of your ad and see which one performs better. You can test different aspects of your ad, such as the headlines, descriptions, or even the ad copy. A/B testing will help you fine-tune your ad and make it more effective. You can use tools like Google Ads Editor or Opteo to A/B test your content.
It’s also a good idea to spend some time analyzing your competitor’s ad copy. What are they doing that’s working well? What could you do differently to make your ad stand out? By analyzing your competition, you can get some great ideas for how to improve your own ad copy. Tools like SpyFu can be helpful in this regard.
By following these steps, you can write a Google Ad that is more likely to convert. Remember, your ad should be focused on your audience, showcase the value of your product, and have a solid call to action. In addition, don’t forget to spend time on A/B testing and competitor analysis. By taking these steps, you can write an effective Google Ad that will help you achieve the desired results.
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