February 24, 2021
It’s Friday night; your stomach is rumbling. Propped up on the sofa, you’re watching a Youtube video when your favorite influencer mentions an amazing pizza delivery app. Admit it; you would be tempted to try it, no? In this day and age, influencer marketing plays a huge role in brand promotion. And when it comes to Youtube influencers, they’re an incredible asset to have on your side.
In this guide, you’ll learn about the powers of influencer marketing and what ten upcoming Youtube influencers can teach you about growing your brand.
Influencer marketing is a strategy brands adopt to promote their services or products. This is done by partnering with social media influencers who have a similar target audience to yours. When done right, influencer marketing can raise significant revenue in your business.
Youtube is a powerful video platform that generates over two billion users each month. The breadth of diversity found on Youtube is vast, and the opportunities to promote your brand are endless. A Youtube influencer typically has loyal followers on Youtube, fuels trends, and shares information for others looking to buy a specific service or product. Influencers in Youtube are fiercely selective about who they partner with. This adds a layer of authenticity to influencer marketing.
Where to find Youtube influencers will depend on your budget. You can conduct your own search or enlist the help of a glossy marketing agency.
Google is your best friend
Use Google to compile a list of relevant Youtube influencers in your niche. Look at an influencer’s website and read about what they do. Sometimes influencers will have their own sponsorship page.
Find influencers on Youtube
Leverage Youtube’s video search engine to shortlist potential influencers. Watch some influencer videos to get a sense of whether they would be the right fit, and read the comments section to get an idea of their target audience.
Partner with a digital marketing agency
Connect with a marketing agency specializing in influencer marketing. These agencies usually have an existing pool of talented influencers you can tap into for a fee.
We’ve curated a list of ten top influencers on Youtube to keep an eye on this year. Most of them are open to partnerships.
1.The Bucket List Family
The Bucket List Family is a globe-hopping family of five travel journalists. They document their authentic travel experiences in raw, heartfelt videos and often feature meaningful experiences, products, and services they genuinely believe in.
2.UrAvg Consumer
UrAvg Consumer is run by Judner, whose sole mission is to unbox tech products and rate them as an average consumer. He helps businesses ramp up brand engagement and nudges his viewers to take profitable actions like share, sign-up, or buy products.
3.Elsa Majimbo
Elsa Majimbo is Kenya’s most upcoming influencer who shot to fame during the COVID-19 pandemic. Her straight-talking, rant-like monologues about her experiences and opinions have caught the eyes of many celebrities and brands alike. In fact, her signature sunglasses- donning look led to Rihanna shipping her a few Fenty pairs, inviting her to create a video for the brand.
4.Jack Edwards
Jack Edwards is part of a rising tide of educational Youtube influencers who vlog about University life. Jack went viral when he uploaded a video about life at Durham University, which resulted in an influx of University applications. Today, brands partner with Jack to provide educational, authority-building content to target consumers.
5.Maataso
Maataso is a Japanese lifestyle and beauty influencer. Recently, she snubbed a Youtube Creator award for her honest vlogging about life as a young woman in Japan. She vlogs about beauty products, skincare regimes, and everything in between and is open to collaborations.
6.El Guzii
El Guzzii is an up-coming YouTube creator and food connoisseur who blends comedy and entertainment with cooking aspects. His videos are packed with fun recipes to make at home [with a twist], and he’s known to experiment with his style and out-of-the-box vlogging.
7.Lydia Elise Millen
Lydia Elise Millen is a Youtube beauty and fashion influencer. Her relaxed, natural demeanor when talking has contributed to her audience regularly engaging with her organic and editorial content. Today, she consistently ranks as one of the most popular Youtube influencers to collaborate with.
8.Calle y Poché
Calle y Poché are rising Colombian stars who have garnered a huge following for their honest explorations of lifestyle topics impacting youngsters today. From vlogging about dance, fashion, and music to relationships, there is an element of raw truth to their videos that is refreshing. Big-name brands like Adidas have already partnered with them and other brands are lining up.
9.Sixty and Me
Sixty and Me is spearheaded by Margaret, a Youtube influencer vlogging about life as a sixty-year-old woman. Her videos are jampacked with tips to help women in their sixties create a new lifestyle for themselves. She has helped promote brands in the cosmetic industry and regularly provides product reviews on makeup, hair styling, and fashion.
10.Molly Burke
Molly Burke shot to fame for her eye-opening experiences as a near-blind young millennial. She gives purpose to the obstacles she’s overcome and has moved many of her followers to do the same. She’s partnered with a range of brands, promoting makeup, clothes, and home decor.
So you’re ready to partner with a Youtube influencer, what next? Here are some pro tips to get you started.
There’s no doubt about it. Influencer marketing is an incredible way to generate buzz, elevate your brand and drive fresh leads to your doorstep. And Youtube influencers will undoubtedly help get you there. But be picky. Only the right Youtube influencer can promote your brand like a boss, and to do that, you’ll need to work on cultivating a long-term, organic relationship with the Youtube influencer, one that leverages authenticity and creativity above all else.
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