October 12, 2022
The social media paradigm is changing very rapidly. The platforms once considered to be small are today’s giants, and the new kids on the block are the ones ruling the roost.
It has become crucial for companies to spend their ad budgets on small networks. It sounds like strange marketing advice, but there are several reasons for doing so.
For context, a study found that people love watching ads on TikTok as they’re more enjoyable and inspiring than other platforms. In addition, Snapchat found that its ads had more reach than TV ads which is an eye-opening fact. Another study found that Pinterest ads bring higher ROI on a limited budget than ads on other big social media platforms.
Apart from these facts, there are several other reasons why it makes sense to spend big budgets on small networks.
The first and most important reason for spending big bucks on small social networks is that they are not yet saturated. There are very few advertisers on these platforms, which gives you an excellent opportunity to stand out.
Moreover, people’s attention span on small social networks is relatively high as they are still exploring the platform. This means that your ads are more likely to be seen and noticed by people.
Another reason for spending big ad budgets on small social networks is that the targeting options are more precise. For example, you can target people based on their interests and demographics on big social networks, but the segmenting is not very precise.
Small social networks allow for more precision. For example, on Snapchat, you can target people based on their location, age, and even what they are doing. As a result, you can reach the right people with your ads much more quickly.
Platforms like TikTok and Pinterest give freedom to make an ad look like organic content; instead of an advertisement. That’s because people on these platforms are not used to seeing a lot of ads. Therefore, if you create an ad that looks organic, it is more likely to be noticed and appreciated by people. Additionally, the ads are adding more value to the user experience as they are relevant and exciting.
The ads on small social networks are also more entertaining and less intrusive. That’s because people on these platforms are not used to seeing a lot of ads. Therefore, the ads they see are more likely to be appreciated. In addition, when the ads are inspiring with compelling storytelling, it can even lead to positive brand associations.
Engagement rates on small social networks are generally higher than on big social ones. That’s because people on smaller social networks are more active and engaged in niche topics. They are also more likely to comment on and share the ads that they see. This means your ads have a better chance of being seen by more people on these platforms.
If you consider all of these advantages, it makes perfect sense to spend big ad budgets on small social networks. These platforms offer an excellent opportunity to reach the right people with your ads. It;’s the perfect place for specific targeting with unique messaging and a high rate of engagement
Moreover, the ads on these platforms are more likely to be noticed and appreciated by people because the community is a lot smaller and still growing. So, if you want to get the most out of your ad budget, you should consider spending it on the small potatoes, to get the biggest effect!