January 30, 2020
In 2019, social media saw 3.5 billion users worldwide. That’s roughly 46% of the world’s population. As it continues to grow, organizations are having a tougher time overseeing everything efficiently.
This is where a social media management tool does a stellar job of streamlining operations. An SMM platform enables a business to target specific audiences with highly focused messaging. This can also be done alongside more traditional media relations work.
Each social tool should help to plan, schedule, post, and measure your efforts. In addition, new features are being introduced for the next decade of management, like AI, machine learning, and automation.
Here are the top social media management tools for 2020:
SEMRush has always been a key go-to platform for search engine optimization. So, it’s only natural they are graduating to handling content (instead of just defining it).
In addition to monitoring your performance and researching keywords, a business can now post and manage their social accounts. The Social Media Toolkit allows you to schedule posts, import from a CSV, and edit images. You can even create posts while surfing the web.
The site also has in-depth audience analytics that tracks things like age, country, and online participation. One of the best features is the competitor analysis tool where you can gauge your efforts against others. Find out which keywords they’re using and what is working best.
SEMrush has what you need to drill deep into data and increase your visibility and results.
A tried and true platform, Hootsuite consistently makes the list of top SMM tools for a reason. You can manage multiple profiles (composing and scheduling posts) from a single dashboard and subscription is free. This is ideal if you’re just starting out and running a small business. It even comes with basic reporting.
In 2020, users will see the ‘Hootlet’ Google Chrome extension. It’s handy for sharing any pieces relevant to your audience fast. You simply click the button straight from your browser and it becomes curated content.
Hootsuite also offers RSS integration and an approval process for posting. Different team members can be assigned different permissions.
If you pay for the Pro, Team, or Business packages, it comes with the ability to stream more channels, access to premium apps, and enhanced analytics reporting.
This gives you greater functionality on the platform.
Hootsuite stands out for its generous onboarding and resources. Hootsuite Academy has a range of social media training to ensure you use the tool to its fullest potential.
Buffer is a master in the social media marketing space. It provides clarity, convenience, and ease of use for a business of any size. The main interface allows you to manage all of your social accounts in one spot. Create, schedule, and repurpose content as you see fit.
Many SMM tools still cannot bridge the mobile gap for Insta marketing. Not Buffer. They have a feature that allows you to post directly to your Instagram page and provide the first comment too.
The first comment is typically used to add another line of hashtags. A smart marketer can also use it to provide a link without being punished for directing people off the platform.
Buffer is superb for app integration. If your company uses intelligent software like Feedly, Zapier, IFFT, or any other, there’s a good chance it’ll be compatible. This is important for a smaller business trying to save money. You don’t have to go out and purchase expensive programs or change the way you operate.
One of the best features Buffer offers is the Pablo tool. This allows you to instantly create visuals to go with your posts. Find stock images from the library or use your own. Customize, edit, and resize media before scheduling and sending out. For a busy social media team, this aspect of the platform is golden!
SEMRush, Hootsuite, and Buffer are probably brands you have heard of before. The reason why they still top the list is that these companies continuously innovate to stay ahead of the game. They don’t let their software lie stagnant. They watch the trends and give you the tools to succeed over and over again. You simply need to get behind the wheel and drive.
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