August 10, 2019
There is no arguing that video content is some of the most engaging and popular marketing material you can use. For the past decade, it has proven time and again to catch people’s attention and convey a brand message quickly.
The statistics back up this method in every aspect.
People have tested video marketing campaigns against text and other forms of media across every channel with the same result. It’s the best of the best. Consider some of the following recent statistics:
It’s apparent consumers are busy and they have a short amount of time to take in a lot of information. Thus, video is the perfect medium to reach modern buyers.
The next step is finding a way to drive traffic from the video to your landing page or website. The best way to do this is through short links.
It’s a method by many names. Vanity Link, Vanity URL, Short URL, Short Link, Branded Link. The idea is one in the same. You are shortening links to your branded content to make them more attractive and clickable. The short link will redirect to wherever you tell it to. But it goes much further than that.
Short links are also trackable. That means that you can gauge and measure how effective your campaigns are by studying the metrics generated from short links. There are many uses for this type of marketing, including:
Short links are about making it more convenient for people to click your links and reach your content. Combing short links with a video campaign is harnessing both powerful techniques in one.
Creating video content is a start but if you really want to draw people in, you should include a branded link. Here are three of the best ways you can combine the superpowers of video and short links:
The most basic way to include a short link in your video is to display it in the content itself. There is no sense in including a long link in a video that no one will remember. Vanity links are especially helpful in this situation. Certain phrases or branded words will draw people in and create a more memorable experience.
Include QR Codes
Another great way to include short links is by embedding them in a QR code. A QR code is somewhat like a visual hyperlink. Instead of a long line of text, it’s an image that can be scanned.
This means people can instantly access your site straight from a video using their phone. Short links make QR codes easier to create as there is less data to turn into a visual.
Instagram and YouTube have various features that work great with short links. YouTube allows you to post clickable links at the end of your video known as a “card.” This is the best place for short links with phrasing that urges a strong call to action. Cards can only be included at the end, so it’s a natural place for a CTA.
In terms of Instagram, accounts with over 10,000 followers can create “clickable stories.” When your account is also approved for ecommerce, you can include short links straight to product pages in your posts. This is a brilliant way to drive sales. It moves people along the buyer journey in a seamless manner.
When video and short links are used together in marketing, it creates a powerful and engaging experience for your audience. It connects them from enjoying your content to the next phase of business. It’s a genius marriage that drives sales, increases conversion, and most importantly, keeps people curious.
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