October 22, 2022
As the world adjusts to a new normal, social audio is a trend that saw massive popularity during the pandemic, and it’s here to stay. As a result, marketers must understand how to use this platform to create content that educates, entertains, and engages their target audience. Around 68% of the US population listens to online audio each month, and apps like Clubhouse have more than 10 million active weekly users.
Looking at the numbers, marketers need to develop a social audio strategy and start creating content for this growing trend. To get you going, here are a few steps to follow:
When creating audio content, it’s essential to give your brand a human touch. Your audience wants to connect with real people, not faceless corporations. So, share your company story, behind-the-scenes looks, and interviews with thought leaders in your industry. It will help humanize your brand and make it more relatable to a target audience.
There are several social audio platforms out there, so it’s essential to choose the right one for your brand. If you’re just getting started, Clubhouse is a great option. It’s user-friendly and has a growing user base. Other popular platforms include Twitter Spaces, LinkedIn Live, and Facebook Live.
Your audio content must be engaging if you want people to listen. Share tips, insights, and stories to educate and entertain your audience. If you’re not sure what type of content to create, start by listening to other audio content in your industry and see what’s resonating with listeners.
The key to success with social audio is building a community of listeners engaged with your content. Share your audio content on other channels, like your website and social media platforms. And make sure to promote new episodes to your email list and social media followers.
Make sure your audio content is easy to find by optimizing it for search engines. Use keywords and include links to your website and other episodes. You can also run ads on social audio platforms to promote your content to a wider audience.
As with any content strategy, it’s important to test different types of audio content and see what works best for your audience. Always be open to feedback so you can continue to improve your strategy over time. When you turn the feedback into action, you’ll be able to create social audio content that resonates with an audience and helps achieve business goals.
When creating social audio content, it’s essential to focus on quality over quantity. Your listeners will appreciate well-produced and engaging content that is valuable to them. Don’t be afraid to invest in the equipment and resources you need to produce high-quality audio content.
As you develop your social audio strategy, setting realistic goals and tracking progress is essential. It will help you see what’s working and where you need to improve. And don’t forget to celebrate your successes along the way!
You can develop a social audio strategy that helps you achieve your business goals and connect with your target audience. The earlier you start with this new trend, the better position you’ll be in to succeed. As the competition is still low, now is the perfect time to create social audio content and get ahead of the game. Happy recording!