July 1, 2020
The internet is a place where a company can flourish and branch out on their offerings. Creating a short domain or URL provides a variety of benefits that a business can reap in every aspect. Once you set up short links and place them in a campaign, the fun doesn’t stop there. Here are ways in which a short link can continue to serve your business:
Short links allow you to measure all sorts of metrics related to your marketing efforts. But beyond your simple campaigns, a lot more can be revealed about your audience, industry, demographics, and much more.
Campaign tracking codes (also called UTM codes) can be automatically encoded when you shorten a link. This allows a company to compare social media referral traffic with other sources like Adwords and SEO. Not only can you tag individual campaigns, but double down on the winning campaigns as well.
Once you have collected enough data, you can pass the information on to clients. This is how a company uses short links to drive future business and develop a separate social media service. Metrics to consider include:
Branded short domains increase the click-through-rate (CTR) by up to 34%. This gives you optimal control over your campaigns and content.
If you collect enough content and data, a business can establish a platform like Digg. While this may not be your ultimate goal, why not use all the meat? In other words, if you have made the effort to collect the information, there is a lot you can do with it.
One way a URL shortener can be gamed is for an aggregation platform. A link shortener can accumulate data that is shared all over the internet. This information leads to innovative social media services that display things like:
The site can also act as a filter for social media content. This offers a completely new service to your customers in addition to whatever you are selling. In their own way, a URL shortener works as an aggregator of information. This provides useful insight into how people digest and share content and can be used to drive business growth. Here, information is your capital.
Since an organization can collect so much data by tracking with short links, this also opens up opportunities for predictive forecasting. It helps to recognize marketing trends and guess what the next step will be. This type of factored intuition is the key to developing a robust content strategy.
There are many ways to be creative and effective on social media. A company can watch what drives referral traffic using the analytics from short links. Once you’ve settled on the best strategy, create a detailed content plan to guide a client’s social media initiatives.
Successful social media marketing is concise, informative, and creates value for the audience. One of the best ways to gauge the response on your social media content is to use short links across every platform. This enables you to consistently keep a pulse on all social campaigns—paid or not.
Once a business has an idea of where its client’s strengths and weaknesses lie, they can offer up social media marketing services that will have a positive effect. SMM doesn’t have to be a crapshoot. With URL shorteners, it can be a very calculated strategy.
When consistently monitoring metrics in an industry, consultation is another service a business can offer. Who is more informed than the person watching the numbers in real-time? The more short links that are monitored for a niche, the more data you collect. This leads to valuable insights that can’t be obtained any other way.
It may be that you do not seek to branch out and offer any social media services through your company. However, the opportunity to further business is always there. Creating content and collecting the data is the hard part. Once you have the information, it’s a treasure chest that keeps on giving.
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