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November 10, 2019

Developing Brand Awareness with Short Links

One of the key goals of social media marketing is creating brand awareness. Telling people “Hey! We’re here!” online is easier said than done. It takes finesse, knowing your audience, and understanding how to format your messaging correctly.

Developing Awareness

Brand awareness is uber important for everything from conversions to sales. It takes 5 to 7 impressions for people to remember a brand. This concept is important when launching new products and services.

Driving consumer decisions with brand awareness is important when differentiating between competing companies. It leads to repeat purchases and increases market share through incremental sales.

Key Brand Awareness Tools

61% of people are more likely to buy from companies that deliver unique content. This includes using branded short links. They help create brand consistency across all channels and make your content more shareable.

Short links also help to establish brand trust. Unlike the short links of the past (which hackers seemed to favor) today’s short URLs tell people exactly what they are clicking on. You can use your brand name or choose to create a CTA or message that will speak to your audience. 72% of the best brand names are made up words or acronyms.

Making Content Shareable

People like branded short links. It tells them immediately what to expect. If you include a quirky message with a short domain, people are likely to share it. On the contrary, if you paste a huge link with garbled letters in your post or ad, people might say “nahhh” and skip it. No one likes to share something that makes them look bad or annoying.

Brand trust leads to brand loyalty. Once this happens, you’ll start to see customers in your audience stand out. These would be known as your brand advocates. They are people who are so happy with your product, they naturally shout it from the rooftops. This type of authenticity is a powerful marketing tool and the ultimate key to brand awareness.

Tracking Performance

Short links help to develop brand awareness by measuring your performance as well. Short links allow you to track clicks across all your networks no matter which tool you use to post. You can then analyze where your campaigns are most effective and focus your attention there.

The more you refine your messaging the more people will know about your brand. Social media ads are perfect for spreading awareness because they put your name in front of audiences you may not have thought of. These can be based on a variety of demographics like:

Popping a short link in front of these people is sure to build your audience.

Social Management

If you are using automation tools to post on social, short links are a great way to get your message across. Certain social media management tools will only accept short links to post, so keep that in mind. These include platforms like:

Since most people use management tools to post multiple lines of content at once, short links will make it easier to track your campaigns. You can then assess performance and switch them in your management tool accordingly.

Final Thoughts

In the past, short links were not trusted. They were used mostly to spam people in email marketing. The more time you spend to brand your short link/s, the more engaging it will be. When the end game is to get clicks, this ultimately makes sense.

Doing a little SEO and keyword research prior to creating your links is best practice. Find niche topics or keywords that rank well. Then, when people click on your links, search engines will take notice. All systems will reinforce each other, and the car will start to drive itself.



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