Digital Marketing
June 24, 2018
What is Micro-blogging and Why is it So Popular?
If you’ve ever sent a tweet in your life, congrats! You’re a micro-blogger. A...
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June 24, 2018
The Essentials of Hashtag Marketing
Hashtags have been around as long as the internet, but they used to only...
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June 20, 2018
Engagement Marketing 101: What You Need to Know to Get People Poppin’
These days you can’t just inform consumers, you have to entertain them too. Getting...
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June 20, 2018
Which Social Media Platform Generates the Best Leads?
Trick question! The answer is: it depends. I know, I know. Everyone wants one...
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June 8, 2018
Setting Behavioral Triggers is Critical for a Successful Campaign
Trigger words. These days they are often meant to imply something pejorative, but they...
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June 7, 2018
Segmenting Customers with Personalization
There are now 7.4 billion people on this planet and counting. How are you...
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May 23, 2018
Did it Really Start with Myspace? A Brief History of Social Media
Human beings have always been social creatures. So, the advent and popularity of social...
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May 18, 2018
Generational Marketing and How to Target Your Audience
In the past, marketing used to target everyone equally. If you were old enough...
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May 17, 2018
Why is Brand Engagement So Important?
When people are emotionally connected to your brand, they become highly engaged and buy...
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May 7, 2018
A Quick Guide to Establishing a Social Strategy for your Business
If you’ve put off marketing on social media because you doubted its credibility, you...
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May 7, 2018
Do you Know Which Audiences Frequent Which Social Websites the Most?
Segmentation strategy is simpler than it sounds. It’s about breaking up groups of consumers...
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April 30, 2018
Why Should I Pay Attention to Social Return on Investment (SROI)?
The short answer is that anything you invest time and money into should require...
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April 30, 2018
How Social Media can Drive Predictive Analytics
Social media is a treasure chest of data that you can use to drive...
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April 22, 2018
Why you Need a Customer Engagement Strategy, Like, Yesterday
It’s important to engage modern consumers because the experience is what sells. Engagement is...
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April 22, 2018
What is the Best Time to Post on the Top Social Platforms?
Social media is iterative, which means it is constantly changing. If you want to...
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