Digital Marketing
May 13, 2019
Segmenting Your Audience Through Data
In modern marketing, consumers are eager to feel special. They respond quickly to personalized...
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May 6, 2019
Why Data-Driven Creative is the Most Successful Form of Marketing
Innovation does not grow on creativity alone. Practical seeds can be planted through trusted...
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April 29, 2019
4 Ways to Make Data Work for Your Brand
Most marketers know by now they need to collect data but that doesn’t mean...
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April 22, 2019
How Marketing Attribution Establishes Value
As data collection expands, the need to understand exactly how it affects consumer behavior...
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April 15, 2019
Data-Driven Creative Strategies and Tactics
The future of advertising is written by data. There is no way around it...
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April 8, 2019
3 Things you Need to Know About Dynamic Creative Optimization (DCO)
There are two things that are critical in modern marketing. Reaching the right people...
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April 1, 2019
How Can I Improve My Audience Segmentation?
Marketers have been segmenting audiences since marketing began, but big data and analytics have...
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March 25, 2019
How to Make Offline Data Work for Your Business
Even though society is obsessed with the internet, life also happens offline. That includes...
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March 18, 2019
What is Weather-Based Creative?
Data-driven marketing is never stronger then when it presents creative that responds to real-time...
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March 10, 2019
Stating a Case for Data-Driven Marketing
Why spend the time? Your salespeople know their customers fairly well. Your marketing people...
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January 27, 2019
Social Media Advertising Solutions for Restaurants
Food is probably one of the most popular and engaging items posted on social...
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January 26, 2019
Activating Your Data Through Relevant Creative
Brands are starting to invest a great deal in targeting technologies. Over $20 billion...
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January 24, 2019
Social Media Monitoring Solutions for Restaurants
Food is something people love to talk about online. It practically promotes itself when...
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January 24, 2019
Social Media Advertising Solutions for Hotels
When it comes to advertising, the hotel industry has a wide array of opportunities....
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January 21, 2019
Social Media Advertising Solutions for Recruiting
Finding the right kind of talent can be a difficult task. Not only does...
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