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Analytics

April 30, 2018

How Social Media can Drive Predictive Analytics

Social media is a treasure chest of data that you can use to drive...

April 30, 2018

10 Customer Metrics that Boost Engagement

In order to engage people, the first step is understanding how they tick. In...

April 29, 2018

Is a Social Monitoring Right for Your Business?

There are over 500 million messages sent on Twitter every day. Do you have...

April 22, 2018

Why you Need a Customer Engagement Strategy, Like, Yesterday

It’s important to engage modern consumers because the experience is what sells. Engagement is...

April 22, 2018

What is Social Return on Investment (SROI)?

Financial decisions are often defined by a term called “return on investment” (ROI), but...

April 22, 2018

3 Ways to Optimize Brand Engagement

If a business is consistently creating content, but all they hear is crickets, the...

April 10, 2018

How A.I. Can Power Customer Insights

The time is now. Commercial applications for artificial intelligence (AI) are just beginning to...

April 10, 2018

How Setting Social Alerts Can Help You Stay on Top

The best way to manage your online reputation is through social listening. If you...

April 9, 2018

The True Ways in Which Social Media can Affect Your Bottom Line

When social media first penetrated the market many years ago, the simple purpose was...

March 18, 2018

Why Social Media Intelligence is Key for Your Business

Attracting and engaging customers through social media platforms is not a new tactic, but...

March 18, 2018

Social Media Intelligence vs. Social Listening

Social Media Intelligence vs. Social Listening There’s a ton of different “social” buzzwords floating...

March 18, 2018

The Key Social Insights That Drive ROI

The goal for any successful company is to drive revenue and social media is...

March 14, 2018

What is Social Intelligence and How can it Make Your Business Money?

There are over 1.5 billion conversations every hour on social media and most organizations...

March 14, 2018

Is Social Learning the Future of Marketing?

Much of what happens with social learning is beneath the surface. It has a...

March 14, 2018

What Places Yield the Most Effective Social Monitoring?

One would think that if you want to social monitor your audience, you might...

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