Boost the Power of Your Brand with Short Links

You want to boost your brand? You gotta’ get custom and convenient. One of the best ways to accomplish that task is by employing vanity links in your marketing techniques.

However, there is a right and wrong way to do so. Therefore, it’s important to know exactly what a vanity link is and the best ways to use them for branding.

What is a Vanity Link?

Just as it sounds, a “vanity” link is all about making your URLs look good. It’s intended to display branded information that is visually digestible. A vanity link is called many names, including:

• Short Link
• Short URL
• Vanity URL
• Branded Link

The idea is always the same. Your intent is to make it more convenient and engaging for people to click the links that redirect them back to your branded content online. It’s a custom domain for a specific page that you want people to take further action on.

The Benefits of a Vanity Link

There are numerous advantages to using a vanity URL in your marketing. It’s an incredible way to connect people to your ecommerce and link them to branded content. Other benefits include:

• Branding continuity
• Seamless sales funnel
• Consistent buyer journey
• Creating a memorable experience
• Redirecting users to a CTA
• Enhance business credibility
• Increased traffic
• Improve click-through-rates
• Strengthen brand presence
• And much more…

It’s all about the words you choose and how you use them. There are instances when picking the wrong vanity URL can go awry.

Choosing a Vanity URL

The right vanity link can bring your site more business when chosen correctly. It’s important to think carefully before you attach your domain to a vanity link. Especially if you are using it in social media profiles.

Once a profile is created, it can be hard to alter the URL. When picking one out, consider some of the following factors:

• Make it easy to pronounce. The shorter the phrase, the better. Pronounceable and memorable often go hand-in-hand. Retention comes most when you have an authentic and natural sounding vanity link.
• Make it easy to remember. There is no point in creating a vanity link if it’s long or too difficult to remember. Keep it simple. Short and catchy URLs help people navigate your site the next time they think of your brand.
• Avoid infringements. If someone else is using it, stay far away. Crossing wires can only lead to trouble. You don’t want to end up in court. Make sure your vanity URL is original and you’re not stepping on any toes.

Once you have chosen and created the perfect vanity URL, you should also think about how you plan on merging the link with campaigns.

Integrating a Vanity URL

Vanity links are best used for focused marketing efforts. That’s because they can be easily tracked. Rather than creating separate pages for each aspect of your business, vanity links can be used as a general moniker. This also makes it a great way to print your URL on flyers, brochures, and other physical marketing material.

Vanity links are also superb for social media marketing. When people are scrolling their feeds with speed, your short link will easily stand out on a paid ad or post. A vanity URL can also be used for your social media channels. That way, you can track which platforms receive and drive the most traffic to your brand.

Boosting the power of your brand is about thinking creatively. Selling to people no longer works. Creating an authentic brand identity starts with convenient links that are easy to engage and remember. It shows people you aren’t throwing a ton of data at them, but giving them a pocket-sized snippet to remember you by.