5 Short-Form Video Marketing Trends

Short-form videos are a popular marketing trend among brands. With the exponential growth of TikTok, Instagram Reels, and other short-form video platforms, it’s no surprise that brands are jumping on the bandwagon and using short-form videos to promote their products and services.

Moreover, as the audience’s attention span is decreasing, short-form videos are the perfect way to capture their attention and deliver your message creatively. According to reports, by the end of 2022, the short-form video will generate ad revenue of more than $10 billion and videos will account for 80% of mobile data usage. Additionally, 20% of all internet traffic will come from videos by this year.

Top 5 Short-Form Video Marketing Trends You Need to Know

1. Engaging Brand Challenges

A great way to increase brand awareness and engagement is by hosting quick challenges on short-form video platforms. It not only gets people talking about your brand but also encourages them to try out your products or services. For example, the Ice Bucket Challenge went viral a few years ago and got people talking about ALS awareness. This helped raise money for ALS for years. 

2. Collaborations

Collaborating with brand advocates or influencers in your industry is a great way to reach a wider audience and promote your business. When done right, collaborations can be very successful and help you achieve your marketing goals. 

3. Product Teasers

Product teasers are a great way to generate interest and excitement for a new product launch. By releasing short videos that showcase the features and benefits of your product, you can pique people’s interest and get them excited about your upcoming launch. Moreover, it creates anticipation for your product and builds hype before it hits the shelves.

4. User-Generated Content

User-generated content is a great way to connect with your audience and build trust. By featuring user-generated content in your marketing campaigns, you are showing your audience that you value their opinion and that you are interested in their feedback. It’s a great way to build a strong relationship with customers and drive loyalty.

5. Behind-The-Scene Videos

People love seeing behind-the-scenes (BTS) videos because it gives them a peek into the inner workings of a business. As a result, it helps humanize your brand and make it more relatable to an audience. It also builds trust and transparency with customers. Budding content creators can learn a lot from behind-the-scenes videos.

Benefits of Short-Form Videos:

• Increased Engagement: Short-form videos are more engaging than long-form videos because they are concise and to the point.
• Greater Reach: With the rise of social media, it’s easier than ever to reach a broad audience with your short-form videos.
• Improved ROI: Short-form videos have a higher ROI than long-form videos because they are less expensive to produce and can be watched on any device.
• Increased Brand Awareness: Short-form videos are a great way to increase brand awareness and reach a wider audience.
• Improved Customer Loyalty: By featuring user-generated content in your short-form videos, you can improve customer loyalty and build a strong relationship with your audience.

Wrapping Up!

These are the top video marketing trends that you need to know to stay ahead of the curve and effectively promote your brand. Keep these trends in mind and incorporate them into your marketing strategy right now.

If you’re new to video production, don’t worry. Creating videos isn’t as difficult as it looks. Short-form videos will accelerate your brand’s growth and help you achieve your marketing goals much faster than traditional marketing methods.