July 9, 2019
Releasing your music to the widest audience possible should leave no stone left unturned. When you are sharing your content online—in this case, music, people will judge every aspect of your post. This includes the link itself.
Global statistics show the recording industry totals over $19.1 billion in the United States alone. This means the business is highly competitive. Online, your digital marketing strategies must be on point—and that starts with shortening your links. Here are a few reasons why:
Long links are messy and generally turn people off from clicking. When sharing music across all platforms, short links should become a standard. Whether you’re inviting people to a show or staying in touch with fans, the easier you make it to engage, the more often your audience will.
Using a smart tool for music promotion is how you gain a competitive edge and have more consumers catching your material. The ability to quickly shorten a link, brand it, and add it to a social media campaign can mean the difference in a large percentage of engagement.
No matter the industry, everyone knows that advertising and promoting across multiple channels is the best way to get your message across. After all, not every person prefers a single platform. Depending on your audience, the chances are you are speaking to people in a variety of digital places.
Shortening your links is about simplifying communication and enhancing campaign efficiency. Specific platforms have certain character limits (like Twitter). Therefore, the ability to shorten your links means it’s easier to manage multiple channels from one social media management platform (think Hootsuite, Buffer, or Later).
Using a shorter link has been proven to significantly increase the click-through rate of your content. Empower your marketing tactics with link data from a simple dashboard. Use the metrics from your link performance to gain insight. Then create campaigns to increase conversions.
Once you shorten the links to your music, you can refine your marketing around audience statistics. You can identify their consumption habits and preferences, then promote accordingly. Measure things like:
Once you have defined where short links work best, benchmark those channels for creative music campaigns. Use the data to track the sources of your traffic and compare the information from organic vs. paid channels. This can also help you plan for future budgeting.
The idea behind creating short links is to study the behavioral data of your listeners. Some key questions to ask may include:
Attaching short links to your campaigns will not only increase engagement, it makes it easier for other people to share your music.
Just like a mixtape in the old days, it creates a community around your brand. Use the insight you gain to further develop music that will keep them coming back for more.
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