6 Copywriting Formulas That Really Work

Copywriters understand the pain of coming up with “magical formulas” that bring 10X or even 50X ROI. You may have tried a couple of different equations, and they seem to work sometimes, but not all the time. What’s the secret?

The answer is that there is no one perfect formula. However, there are a few that work well 99% of the time. And in this post, we’ll share with you 6 of the best formulas that work like magic for us.

Headline Writing Formulas That Actually Work:

Try the below formulas to write headlines that get clicked like crazy!

1. How To ____ Like A Pro

The word “Pro” holds a lot of weightage regarding online users. Everyone wants to know how they can do things like a pro without putting in too much effort.

2. ____ Ways To ____

Listicle headlines like the above always perform well. People love to know how they can do things in different ways with the least effort possible.

3. The ____-Step Guide To ____

It is another variation of a listicle headline. It tells the reader that they will be getting a step-by-step guide on how to do something. Who doesn’t love a good guide?

4. The Secret Of _______

People are always curious to know what the secret is behind something. This curiosity gets them to click on headlines like these. The word “Secret” adds an element of mystery that intrigues most people.

5. Who Else Wants ____ Like ____?

It is a classic question headline used by some successful businesses. It works because it addresses the desires of the reader directly. And it also tells them that they are not alone in wanting something.

6. Get Rid Of [Problem] Once And For All

This is a great headline to use when you are selling a solution to a problem. It tells the reader that your product/service will help them get rid of their problem once and for all. And who doesn’t want that?

These are just some of the formulas we’ve found effective in writing headlines that get clicks.

Blog Post Copywriting Formulas

Now, let’s dive into some of the killer and popular formulas you can use to write blog posts that convert like crazy.

1. AIDA: Attention, Interest, Desire, Action

The AIDA copywriting formula is one of the oldest and most popular formulas used by copywriters. It’s a simple yet effective formula that goes like this:

• Attention: Get the attention of the reader with a strong headline.
• Interest: Keep the interest of the reader by writing engaging and interesting content.
• Desire: Create a desire for your product or service in the reader’s mind.
• Action: Call the reader to action, telling them what they need to do next.

2. PAS: Problem, Agitate, Solution

The PAS copywriting formula is commonly used in sales pages and landing pages. It’s a great formula to persuade your readers to take action. The PAS formula goes like this:

• Problem: Identify the problem that your reader is facing.
• Agitate: Make the problem worse in the reader’s mind, so they feel the need to take action.
• Solution: Offer your solution as the best way to solve the problem.

3. IDCA: Interest, Desire, Conviction, Action

The IDCA copywriting formula is similar to the AIDA formula but has a few tweaks. The IDCA formula goes like this:

• Interest: Get the interest of the reader with an engaging headline.
• Desire: Invoke a desire for your product or service.
• Conviction: Convince the reader that your product or service is the best solution for their problem.
• Action: Let the reader know what they need to do next.

4. FAB: Features, Advantages, Benefits

The FAB copywriting formula is used in sales pages and landing pages. It’s a great way to highlight the features of your product or service and how it can benefit the reader. The FAB copywriting formula goes like this:

• Features: List the features of your product or service.
• Advantages: Explain how the features of your product or service can benefit the reader.
• Benefits: List the benefits the reader will experience using your product or service.

5. PPPP: Picture, Promise, Prove, Push

This formula, derived by Henry Hoke, is commonly used in infomercials. It’s a great way to get readers’ attention and keep them engaged. The PPPP copywriting formula goes like this:

• Picture: Paint a picture in the reader’s mind of what their life could be like with your product or service.
• Promise: Promise the reader that your product or service can help them achieve their desired outcome.
• Prove: Prove to the reader that your product or service can deliver on its promise.
• Push: Urge the reader to take action and buy your product or service.

6. FACE: Familiar, Audience, Cost, Education

The FACE copywriting formula is commonly used in email marketing. It’s a great way to create a relationship with the reader and build trust. The FACE copywriting formula goes like this:

• Familiar: Start by reintroducing yourself to the reader.
• Audience: Segment your audience so that you can address their specific needs.
• Cost: Let the reader know what it will cost them to take action.
• Education: Educate the reader on what they need to do next.

Wrapping Up!

There you have it! These are six popular and effective copywriting formulas for creating headlines and blog posts. Create persuasive content using these formulas, and you’ll see your conversion rates soar!