All Articles
April 15, 2019
Data-Driven Creative Strategies and Tactics
The future of advertising is written by data. There is no way around it...
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April 8, 2019
3 Things you Need to Know About Dynamic Creative Optimization (DCO)
There are two things that are critical in modern marketing. Reaching the right people...
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April 1, 2019
How Can I Improve My Audience Segmentation?
Marketers have been segmenting audiences since marketing began, but big data and analytics have...
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March 25, 2019
How to Make Offline Data Work for Your Business
Even though society is obsessed with the internet, life also happens offline. That includes...
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March 18, 2019
What is Weather-Based Creative?
Data-driven marketing is never stronger then when it presents creative that responds to real-time...
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March 10, 2019
Stating a Case for Data-Driven Marketing
Why spend the time? Your salespeople know their customers fairly well. Your marketing people...
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March 3, 2019
Social Media Monitoring Solutions for Agencies
What started as a means of simple communication, social media now empowers businesses small...
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February 18, 2019
Social Media Monitoring Solutions for Recruiting
One of the best ways to get a buzz going about your business is...
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February 14, 2019
Social Media Monitoring Solutions for Hotels
Consumer demands change at the drop of a dime. This can make staying ahead...
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February 8, 2019
Social Media Monitoring Solutions for VIP’s
One of the most important tasks in an executive role is to ensure you...
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February 1, 2019
Social Media Monitoring Solutions for Retail
Retailers of all types can leverage social monitoring to increase sales, improve customer satisfaction,...
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January 27, 2019
Social Media Advertising Solutions for Restaurants
Food is probably one of the most popular and engaging items posted on social...
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January 26, 2019
Activating Your Data Through Relevant Creative
Brands are starting to invest a great deal in targeting technologies. Over $20 billion...
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January 24, 2019
Social Media Monitoring Solutions for Restaurants
Food is something people love to talk about online. It practically promotes itself when...
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January 24, 2019
Social Media Advertising Solutions for Hotels
When it comes to advertising, the hotel industry has a wide array of opportunities....
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